Refer to the Passage Below to Answer the Questions That

question 2

Multiple Choice

Refer to the passage below to answer the questions that follow.
Acme, Inc. is a U.S. manufacturer of industrial goods, such as ball bearings, filters, and valves. Acme's target market is manufacturers who purchase these goods to go into the systems that they manufacture for their customers, such as power plants, heating and cooling systems, and ships. Additionally, even though Acme is not a very large manufacturer and has never sold a product internationally, it intends to expand into foreign markets with a valve for which it recently received a patent and that is superior to any offered anywhere in the world. As a part of this expansion, Acme is developing an IMC plan.
-As a part of its IMC plan,Acme,Inc.intends to use promotional sales competitions to motivate its international sales force.The sales competitions are an example of an IMC ________.

• A) strategy
• B) objective
• C) message
• D) tactic
• E) metric

---

Definitions:

Punching the Wall

An act of physical aggression or frustration where an individual strikes a wall with their fist.

Positive Reinforcement

A technique in behavior modification that involves rewarding a desired behavior to increase the likelihood of it happening again.

Drive Theories

Psychological theories that describe motivation as being driven by biological needs that demand satisfaction.

Secondary Reinforcement

A type of reinforcement where a stimulus reinforces a behavior because it is associated with a primary reinforcer.