In Planning an International IMC Campaign,vertical Integration Refers to Coordinating

question 8

Multiple Choice

In planning an international IMC campaign,vertical integration refers to coordinating the ________.

• A)budgeting method in all countries and regions involved in the plan
• B)key planning decisions across all the marcom tools
• C)purchasing of media through a single agency
• D)timing of the campaign in all countries and regions involved in the plan
• E)supply chain in all countries and regions involved in the plan

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Definitions:

Reinforced

Strengthened or encouraged to occur again in the future, typically through a reward or positive outcome following a specific behavior.

Conditioned Stimulus

A previously neutral stimulus that, after association with an unconditioned stimulus, comes to trigger a conditioned response.

Unconditioned Stimulus

In classical conditioning, an initially neutral stimulus that automatically triggers a reflexive response without any need for prior learning.

Classical Conditioning

A teaching process in which two stimuli are repeatedly linked; a response that is initially prompted by the second stimulus becomes prompted by only the first stimulus over time.