Kevin Has Taken Over the International Operations of His Company

question 55

Multiple Choice

Kevin has taken over the international operations of his company.He contends that advertisers must consider differences among countries,including local culture,media availability,and legal restrictions.Which strategy is Kevin most likely to follow?

• A) local initiative
• B) localization
• C) standardization
• D) cooperation
• E) synergy

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Definitions:

Business Influence

The impact that businesses have on society, economy, politics, and the environment through their practices, products, and policies.

Public Healthcare Sector

The part of the healthcare system that is owned and operated by the government and is funded by taxes, providing services to the general public.

Private Healthcare Sector

Health services provided by entities other than the government, often requiring direct payment or insurance coverage.

Collaborative

Involving two or more parties working together towards a common goal or objective, often emphasizing teamwork and partnership.