Refer to the Passage Below to Answer the Questions That

question 22

Essay

Refer to the passage below to answer the questions that follow.
Dell Computers dramatically increased its consumer advertising, resulting in Dell becoming the top-selling personal computer. Consumers can purchase a Dell computer only directly from Dell, either by calling the toll-free number or visiting Dell's website. One of Dell's popular television commercials included Steve, a young man who would usually say, "Dude, you're gettin' a Dell." Audiences really liked Steve and the ads he appeared in, and in fact, that's when Dell's sales started to skyrocket. However, Dell has stopped that campaign and has moved on to others.
-Dell wants to use its "Dude,you're gettin' a Dell" campaign in other countries.At the very least,what type of research should Dell conduct before using this ad?

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Definitions:

Price Takers

Economic agents who accept the prevailing market prices and have no influence over them due to their small market share.

Barriers To Entry

Obstacles that make it difficult to enter a particular market, such as high start-up costs, access to technology, or strict regulations.

Dynamic Process

A process characterized by constant change, activity, or progress.

Dollar Votes

The concept in economics that consumers "vote" for products and services they desire through the expenditure of their money.