In Which Type of Evaluative Research Are Consumers Asked to Join

question 72

Multiple Choice

In which type of evaluative research are consumers asked to join a panel and allow their actual purchases to be tracked?

• A)memory tests
• B)persuasion tests
• C)likability tests
• D)inquiry tests
• E)scanner research

---

Definitions:

Recognition Symbols

Visible or tangible signs used to acknowledge and honor achievements, status, or membership in a group.

Floor Clock

A tall, free-standing clock often housed in a wooden case, commonly known as a grandfather clock, traditionally used for both timekeeping and as a decorative element in rooms.

Shipping Costs

Expenses associated with transporting goods from one location to another, including freight charges, packaging, and handling fees.

Value-Adding Service

Value-Adding Service refers to activities or features that enhance a product or service, increasing its value to customers beyond the basic function.