Which Type of Research Is Used After an Advertisement Runs

question 64

Multiple Choice

Which type of research is used after an advertisement runs to determine if the ad met its objectives?

• A)semiotics testing
• B)strategic research
• C)concept testing
• D)posttesting
• E)market research

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Definitions:

Climacteric

A phase of aging in both sexes marked by reduced fertility and the decrease of reproductive hormones.

Genetic Variation

The diversity in gene frequencies within a population, which contributes to differences among individuals.

Random Assortment

The process during meiosis where chromosomes are randomly segregated to gametes, contributing to genetic variation.

Chromosomes

Structures found within the nucleus of a cell, made of DNA and proteins, that contain the genetic information necessary for the growth, development, and reproduction of organisms.