An IMC Campaign That Has A(n)________ Effect Has Overall Results

question 38

Multiple Choice

An IMC campaign that has a(n) ________ effect has overall results that are greater than the sum the individual functional areas would have if they were used separately.

• A) indirect
• B) interdependent
• C) synergistic
• D) instantaneous
• E) carryover

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Definitions:

Negative Externality

A cost that is suffered by a third party due to an economic transaction or activity.

Production

The act of merging diverse physical and non-physical inputs (including blueprints and skills) to produce goods for consumption.

Gasoline

A liquid fuel derived from petroleum, primarily used to power internal combustion engines in vehicles.

Private Value

The valuation of a good or service to an individual or entity, reflecting personal utility rather than market or societal value.