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A form of action response,inquiry tests measure the number of responses to an advertisement and are the primary measurement tool for direct-response communication.
Property Income
Earnings derived from property ownership, such as rents, interest on loans, and dividends from investments.
Personal Income
The total income received by individuals, including wages, salaries, government benefits, and income from investments.
Wage Supplements
Additional financial benefits provided to employees on top of their regular wages, which could include bonuses, health insurance, or retirement benefits.
Personal Income
The total earnings of an individual from wages, investment interests, and other sources before any deductions or taxes.
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