Banner Advertising Is Decreasing in Effectiveness

question 5

True/False

Banner advertising is decreasing in effectiveness.

---

Definitions:

Securities Investor Protection Corporation (SIPC)

A non-profit organization that protects customers of brokerage firms that are forced into bankruptcy, providing a safety net for investors' assets.

Latency

The delay before a transfer of data begins following an instruction for its transfer, often discussed in the context of trading to measure the delay in executing a transaction.

Direct Plus

A federal loan program that allows parents of dependent undergraduate students (Direct PLUS Loans) and graduate/professional students (Grad PLUS Loans) to help pay for education expenses.

Specialist

A member of a stock exchange who acts as the market maker to facilitate trading of a particular stock or securities.