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Why Should Evaluation Be a Component of Any Campaign? What

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Why should evaluation be a component of any campaign? What are the risks of not using formal evaluation?


Definitions:

Refusal of a Claim

The act of denying a request for compensation, benefits, or reimbursement, often following a formal assessment process.

Adjustment

Adjustment refers to a small alteration or movement made to achieve a desired fit, appearance, or result.

Liability

Legal responsibility or obligation for actions, debts, or losses, possibly subjecting a person or entity to legal penalties.

Adjustment Refusal

A response or decision not to modify or change a position, policy, or approach despite requests or suggestions to do so.

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