One of AT&T's Requirements of Its Advertising Is That Everything

question 13

Multiple Choice

One of AT&T's requirements of its advertising is that everything must be pretested and proven to be effective before it goes on the air or appears in print.Which of the following is NOT a company listed in the text that AT&T might hire to help test the strong and weak points of its advertising?

• A) Ameritest
• B) Millward Brown
• C) Ogilvy
• D) Ipsos ASI
• E) GfK

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Definitions:

Social Norms

The unwritten rules that dictate the acceptable behavior within a society or group.

Communication Systems

Systems that enable transfer of information between entities to facilitate comprehension and process coordination.

Norms

Shared beliefs or standards of behavior that are considered acceptable within a particular society or group.

Socially Acceptable

Refers to behaviors or actions that are generally considered appropriate, polite, or conforming to the norms and values of a society or community.