To Understand How Effective Table Time's Most Recent IMC Campaign

question 91

Multiple Choice

To understand how effective Table Time's most recent IMC campaign was in comparison to its closest competitors' campaigns,brand planners would most likely use which of the following data?

• A)norms
• B)semiotics
• C)coverage
• D)ratings
• E)circulation

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Definitions:

Existence

The state or fact of living, being, or operating; in business, it may refer to the ongoing operation or presence of a company in a market.

Solo

Refers to an individual performing or working alone, without a partner or group.

Survival

The act of continuing to live or exist, especially in spite of challenging conditions.

Success-Disengagement

The concept of an individual or entity achieving their predetermined goals and subsequently stepping back or reducing their active involvement.