You Received a Phone Call One Evening from a Research

question 147

Multiple Choice

You received a phone call one evening from a research company asking about your television viewing the night before.After confirming that you did watch the program,the researcher then asked you,"Do you remember seeing a commercial for any fast food restaurants?" You didn't remember any,so then she asked you,"Do you remember seeing a commercial for Wendy's?" Once she said that,you did remember seeing a Wendy's commercial.What type of question got you to remember seeing the ad?

• A) recognition
• B) unaided recall
• C) aided recall
• D) unprompted recall
• E) prompted recall

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Definitions:

Stock Purchase

The act of acquiring ownership shares in a company, representing a claim on part of its assets and earnings.

Required Return

The minimum expected return an investor demands for an investment, considering its risk and the returns available from other investments.

Dividends

Dividends are payments made by a corporation to its shareholders, usually as a distribution of profits, providing an income stream to investors.

Growth Rate

The measure of an entity's increase in size, value, or quantity over a specified period, often expressed as a percentage.