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Refer to the passage below to answer the questions that follow.
Dell Computers dramatically increased its consumer advertising, resulting in Dell becoming the top-selling personal computer. Consumers can purchase a Dell computer only directly from Dell, either by calling the toll-free number or visiting Dell's website. One of Dell's popular television commercials included Steve, a young man who would usually say, "Dude, you're gettin' a Dell." Audiences really liked Steve and the ads he appeared in, and in fact, that's when Dell's sales started to skyrocket. However, Dell has stopped that campaign and has moved on to others.
-Dell wants to use its "Dude,you're gettin' a Dell" campaign in other countries.At the very least,what type of research should Dell conduct before using this ad?


Definitions:

Training Costs

Expenses associated with the process of providing employees with the skills and knowledge required for their job, including materials, facilities, and instructor salaries.

Vestibule Training

A method of job training where employees are trained in a separate area with equipment similar to that used on the job to reduce the learning curve without impacting ongoing operations.

Selection Process

The method by which organizations evaluate and choose from a pool of candidates to fill job vacancies, typically involving steps like screening, interviewing, and testing.

Qualified Recruits

Individuals who meet or exceed the requirements and qualifications for a particular job or position.

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