When Should a Researcher Consider Using the Semantic Differential Scale

question 44

Multiple Choice

When should a researcher consider using the semantic differential scale?

• A) When there is only one indicator in a measure
• B) In a survey when everyone gives identical answers to a question
• C) When the researcher wants to capture the connotations associated with whatever is being evaluated in an indirect way
• D) In a study when the data or results have absolutely no pattern
• E) When the researcher plans to add together all responses to a questionnaire into a single number

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Definitions:

Socially Optimal Price

The price of a good or service that reflects the true cost to society, accounting for externalities and ensuring allocative efficiency.

Transaction Costs

Expenses incurred when buying or selling goods and services, which can include fees, taxes, and other costs.

Externality Problem

A situation where the actions of individuals or businesses result in benefits or costs to others that are not reflected in market prices.

Negative Externality

A cost that affects a party who did not choose to incur that cost, often leading to market failures when not properly accounted for.