Patrick Paddywagon,owner of the Paddywagon Automobile Supermarket,wanted to Find Out

question 7

Multiple Choice

Patrick Paddywagon,owner of the Paddywagon Automobile Supermarket,wanted to find out the kinds of cars he should push to graduating college students.He asked 100 university seniors to rate 10 aspects of 11 models his dealership sold: style,fuel economy,engineering,safety,performance,prestige,comfort,price,selection or options,and interior size.Each car was rated on the 10 aspects from 0 (poor) to 5 (excellent) .Each student also rated the importance of each aspect (1 = unimportant,2 = moderate importance,3 = very important) .Then each aspect rating was weighed (multiplied) by its importance rating.Next,everything was added together for a score.Each car received a score of 0 to 150.What measurement technique did Patrick use in his study?

• A) Semantic differential
• B) Graphic rating scale
• C) Likert scale
• D) Hawthorne scale
• E) An index

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Definitions:

Content Curation Sites

Online platforms where users can collect, organize, and share information or media from various sources on particular topics.

Community Q&A Sites

Online platforms where users can ask questions and receive answers from the community members.

Communities of Practice

Groups of people who share a concern or passion for something they do and learn how to do it better as they interact regularly.

Brand Socializers

Individuals or entities that promote and disseminate brand messaging, values, and content through social networks and interactions.