When Should a Researcher Consider Using the Semantic Differential Scale

question 44

Multiple Choice

When should a researcher consider using the semantic differential scale?

• A) When there is only one indicator in a measure
• B) In a survey when everyone gives identical answers to a question
• C) When the researcher wants to capture the connotations associated with whatever is being evaluated in an indirect way
• D) In a study when the data or results have absolutely no pattern
• E) When the researcher plans to add together all responses to a questionnaire into a single number

Identify the characteristics and benefits of cross-functional teams.

Recognize the concept of conformity within groups and its impacts on behavior.

Analyze the phenomenon of groupthink and strategies to avoid it.

Comprehend the role of culture in shaping conformity and group behavior.

---

Definitions:

Reverse Engineering

The process of dismantling and examining a competitor’s product to understand its design, components, and functionality.

Creative Destruction

An economic theory by Joseph Schumpeter that describes the process through which new innovations replace outdated technologies, leading to industrial mutation.

Improved Product

Refers to a version of a product that has been updated or enhanced to add value or to better meet the needs of consumers.

Test Marketing

A strategy used to evaluate the potential success of a product or service in a limited geographical area before a full-scale launch.