In What Way Does the Qualitative Interview Differ from a Friendly

question 7

Multiple Choice

In what way does the qualitative interview differ from a friendly conversation?

• A) The friendly conversation has an explicit goal or purpose, whereas the qualitative interview often does not have a specific goal in mind.
• B) The friendly conversation contains many instances of repetition, whereas the qualitative interview tends to avoid going over the same details more than once.
• C) In a friendly conversation the participants usually avoid abbreviations and jargon, but in a qualitative interview the interviewer tries to use the same jargon and expressions familiar to the participant.
• D) In a friendly conversation the participants tend to speak out of turn and cut each other off, whereas in a qualitative interview the interviewer will often interrupt the participant's response in order to ask for clarification.
• E) During a friendly conversation a pause or brief silence is acceptable, whereas in a qualitative interview pauses can be used by the interviewer to get the interviewee to elaborate on a previous point.

---

Definitions:

Contractual System

A system based on legal agreements between parties that govern their business relationships and transactions.

Self-Service

A business model or system where customers perform actions or obtain services by themselves, often facilitated by technology, without direct assistance from staff.

Limited-Service

Refers to businesses or offerings that provide a restricted set of services, often at a lower cost to the consumer.

Full-Service

A type of service that includes a comprehensive range of offerings to cater to all aspects of a customer's needs.