Examlex
Please define the following key terms
-ethnography
Decrease in Demand
Refers to a situation where consumers' desire to purchase goods or services at a given price level decreases, leading to a leftward shift in the demand curve.
BCG Portfolio Planning Model
A strategic business tool developed by the Boston Consulting Group to help organizations prioritize their investments across different business units based on market growth and market share.
Market Growth Rate
A measure of the increase in the size or value of a market for a product or service over time.
Market Share
The segment of a market dominated by a specific company or product.
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