Define the Following Terms

question 12

Short Answer

Define the following terms
-concept map

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Definitions:

Negotiation

A process by which parties with differing interests reach a mutual agreement through dialogue and compromise.

Influence Activity

Actions or behaviors aimed at affecting or changing others' perspectives, decisions, or actions.

Coercive

Relating to or using force or threats to persuade someone to do something or to achieve compliance.

Brand Manager

a professional responsible for developing and maintaining the image and reputation of a brand.