Examlex
Graduate student Howard Harmsworth was eager to get started with data collection for his Ph.D dissertation,but his supervisor told him to slow down and begin by finding some "empty boxes." What is Howard's supervisor telling him to do?
Purple Cows
A metaphor for products or services that are extraordinarily unique and stand out in a market, coined by marketing expert Seth Godin.
Competitive Advantage
A condition that allows a company or country to produce a good or service of equal value at a lower price or in a more desirable fashion for customers.
Buying Behavior
The decision-making process and actions of individuals or organizations regarding the purchase of goods or services.
Attractive Target Markets
Segments of the market that have high potential for profitability and growth, making them appealing to businesses for focusing their marketing and product development efforts.
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