Identify Two of the Four Major Quantitative Approaches Treated in Your

question 46

Essay

Identify two of the four major quantitative approaches treated in your text and discuss their advantages.

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Definitions:

Marketing Expertise

Specialized knowledge and skills in creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

External Forces

Factors outside an organization that affect its performance and strategies, including economic, political, technological, and social influences.

Situation Analysis

An assessment of the internal and external factors affecting an organization with the aim of identifying strengths, weaknesses, opportunities, and threats.

Distribution

The method of providing a product or service to consumers or business users who require it.