What Is Considered to Be a Principal Advantage of Using

question 55

Multiple Choice

What is considered to be a principal advantage of using quantitative methods as an approach to doing social research?

• A)It allows for the possibility of investigating how members of the social world understand their social experiences.
• B)Concepts can be standardized.
• C)It allows the researcher to become immersed in the people and situations he or she is studying.
• D)The subjective experiences of the research participants can be studied and analyzed.
• E)In quantitative research the deeper meanings that individuals attribute to social life can be revealed.

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Definitions:

Intrinsic Motivation

Internal drive that propels someone to act or perform tasks without the need for external reward or recognition.

Framing Effect

A cognitive bias where people decide on options based on whether they are presented in a positive or negative way.

Availability Heuristic

A cognitive shortcut that relies on immediate examples that come to a given person's mind when evaluating a specific topic, concept, method or decision.

Creativity

The ability to produce original and valuable ideas or solutions.