Which of the Following Statements About a Strategic Communication Plan

question 87

Multiple Choice

Which of the following statements about a strategic communication plan is not true?

• A)It may involve both lean and rich media channels.
• B)It is typically created by corporate leaders.
• C)It is sequenced so that one message never overlaps another.
• D)It helps the company reach multiple audiences.
• E)It typically involves multiple messages in face-to-face and technology-assisted formats.

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Definitions:

Average Variable Cost

The total variable cost per unit of output, calculated by dividing total variable costs by the quantity of output produced.

Average Total Cost

The total cost of production (fixed and variable costs combined) divided by the number of units produced, expressed on a per unit basis.

Marginal Revenue

The increased income from the sale of one additional unit of a good or service.

Average Fixed Cost

Total fixed cost divided by the number of units produced. It always declines as output increases.