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Describe the formal and informal communication networks.
Market Share
The portion of a market controlled by a particular company, product, or brand, often expressed as a percentage of total sales.
Leased Department
A section within a retail store that is rented to an outside party.
Omni-Channel Retailing
A multi-channel approach to sales that seeks to provide customers with a seamless shopping experience whether they're shopping online from a mobile device, a laptop, or in a brick-and-mortar store.
Direct Selling
Retailing in which an independent representative of a company conducts retail and sales-related activities away from a fixed retail location, most often at consumers’ homes or place of business. Also known as direct retailing.
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