Which of the Following Statements About Primary and Secondary Audiences

question 113

Multiple Choice

Which of the following statements about primary and secondary audiences is not correct?

• A) The cooperation of the primary audience is needed to achieve the objectives of your message.
• B) The secondary audience approves or rejects the request presented in your message.
• C) The primary audience is often the highest-ranking person who receives your message.
• D) Not all of your messages will have both primary and secondary audiences.
• E) You can try to satisfy the needs of the secondary audience after you satisfy the needs of the primary audience.

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Definitions:

Positive Utility

The benefit or satisfaction gained from the consumption of goods or services that contribute to an individual's well-being and happiness.

Availability Heuristic

A mental shortcut that relies on immediate examples that come to mind when evaluating a specific topic, concept, method, or decision, which can lead to biases.

Framing Effect

The cognitive bias where people react differently to a particular choice depending on how it is presented, such as a loss or gain.

High-End Retailers

Retail outlets that focus on selling premium products and services, often associated with luxury or top-quality items.