When You Initiate an Email, You Should

question 57

Multiple Choice

When you initiate an email, you should

• A) always use a formal salutation.
• B) use a dark background and impressive font.
• C) cut and paste parts of an email from someone you disagree with.
• D) communicate your purpose for writing.
• E) include an electronic business card.

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Definitions:

Brand Identity

Brand identity encompasses all the elements that a company creates to portray the right image to its consumer, including visual designs, messaging, and symbols that communicate the essence of the brand.

Social Connections

The relationships and networks that individuals form with others, which can influence personal, professional, and societal outcomes.

Search Engine Marketing

A form of digital marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.

Organic Search

A method of entering one or several search terms as a single string of text into a search engine to generate a list of results that are ranked according to relevancy without the influence of paid advertising.