By Using Short, Simple Words, You

question 139

Multiple Choice

By using short, simple words, you

• A) emphasize the emotional meaning rather than the logical meaning of your message.
• B) encourage readers to respond to your message using short slang words.
• C) avoid a conversational tone that can distract readers from relevant facts and figures.
• D) keep ethnocentrism out of your writing.
• E) focus readers on the content of your message, not on how it is conveyed.

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Definitions:

Polycentric

An approach in international business where a company gives autonomy to each host country operation to tailor strategies and practices to local conditions.

Geocentric

An approach or viewpoint that considers the earth as the center, often used in the context of international business to describe a strategy that views the world as a potential market with no inherent borders.

Ethnocentric

The belief in the superiority of one's own ethnic group or culture, often at the expense of understanding or respecting other cultures.

Isocentric

Referring to something having a central focus or point that is equal in all directions; often used in geometric contexts.