When Writing a Sales Letter, You Should Make the Product

question 101

True/False

When writing a sales letter, you should make the product and its benefits the subject of most of the sentences.

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Definitions:

EMDR

A psychotherapeutic method known as Eye Movement Desensitization and Reprocessing aims to reduce the discomfort linked to memories of trauma.

Exposure Therapy

A psychological treatment that helps individuals confront their fears by gradual and repeated exposure to the feared object or context.

Facilitated Communication

A controversial technique where a facilitator helps a person with severe communication disabilities by supporting their hand or arm while they attempt to type or communicate through another device.

Light Exposure Therapy

A treatment method for seasonal affective disorder (SAD) and certain other conditions by exposure to artificial light.