Use the Direct Organizational Plan for Persuasive Messages When

question 92

Multiple Choice

Use the direct organizational plan for persuasive messages when

• A) writing to subordinates within the organization.
• B) the audience is reluctant to comply with your request.
• C) you expect readers to have a negative attitude.
• D) your proposal is long and complex.
• E) the reader prefers to read the rationale before reading the request.

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Definitions:

People

In a marketing context, refers to the customers, employees, management, and other stakeholders involved in a business's operations and success.

Marketing Mix

The set of controllable marketing variables that a company uses to influence consumer response, traditionally categorized as product, price, place, and promotion.

Competitors' Products

Goods or services offered by rivals in the same market that compete for the same customer base or market share as one's own products.

Cluster of Benefits

A grouping of advantages or positive outcomes that a product or service offers to its customers, often used in marketing to highlight value.