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Variable Costs
Costs that vary directly with the level of production or sales activity.
Contribution Margin Ratio
A financial metric that shows the portion of sales revenue that is not consumed by variable costs and is available to cover fixed costs.
Net Income
The earnings of a company after taking into account all expenses, including operational costs, interest, and taxes, subtracted from its total revenue.
Additional Advertising
Additional Advertising denotes the increased efforts or expenditures in promotional activities aimed at boosting sales or awareness beyond the initial or planned scope.
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