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Electronic brainstorming is a more convenient process,but it generates fewer ideas than the traditional brainstorming process.
McClelland's Motivation Theory
A theory that identifies three primary motivational needs: the need for achievement, the need for affiliation, and the need for power, which influence human behavior.
Need For Achievement
An individual's desire for significant accomplishment, mastering of skills, control, or high standards.
Need For Affiliation
A person's desire to build and maintain strong, positive relationships with others.
Need For Power
A personal drive to influence, control or have authority over others, as described in McClelland's theory of needs.
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