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List the four guidelines around which brainstorming is built.What are the limitations of brainstorming?
Division's Margin
The profit margin measured at the divisional level, reflecting the division's ability to generate profit from its revenues.
ROI
Return on investment (ROI) measures the gain or loss generated on an investment relative to the amount of money invested.
ROI
An evaluation tool applied to determine the profitability or efficiency of a single investment or to analyze and compare the efficacy of multiple investments.
Margin
The difference between the selling price of a product and its cost, often expressed as a percentage of the selling price.
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