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A Typical Organizational Development Program Begins with _____

question 31

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A typical organizational development program begins with _____.


Definitions:

Intensive Distribution

A level of distribution density whereby a firm tries to place its products and services in as many outlets as possible.

Administered Vertical Marketing System

A coordinated marketing system among participants at different levels of the supply chain, managed by one dominant member without formal ownership.

Corporate Vertical Marketing System

A coordinated marketing strategy where a single company controls multiple levels of production, distribution, and sales within its supply chain.

Contractual Vertical System

A formal arrangement between firms at different levels of the supply chain, governed by a contract, to coordinate their activities.

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