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According to the text, "tourism is not like manufactured products-we sell service, experiences, and time." The point of this quote is to establish that the tourism product has unique characteristics that make it different from manufactured goods.
a)There are eight unique characteristics of the tourism product identified in this chapter.Pick any four characteristics and provide a brief description.
b)Provide an example of how each of your selected characteristics could be addressed by a tourism operator.
Gain-framed Appeal
Persuasive communication emphasizing the positive benefits or outcomes of adopting a certain behavior or stance.
Framing
The way information is presented or expressed to influence perception and decision-making.
Positive Terms
Words or expressions associated with good, beneficial, or desirable qualities, often conveying optimism or favorable outcomes.
Loss-framed Appeal
A persuasive message that emphasizes the potential losses or negative outcomes that can result from failing to adopt a behavior or stance.
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