The Marketing of Tourism Is Composed of a Mix of Elements

question 17

Essay

The marketing of tourism is composed of a mix of elements, each of which is a controllable factor that can help to satisfy customer needs.When a tourism destination area wants to bring together its products and services with potential customers, it must clearly understand and implement the marketing mix.
a)Summarize the four components (or "P's")of the marketing mix.
b)Choose two components and integrate them with the 2010 Olympics example that runs throughout the chapter.

---

Definitions:

Group Polarization

The tendency for group members' opinions to become more extreme (either stronger or weaker) after group discussions.

Bystander Effect

A social psychological phenomenon in which individuals are less likely to offer help to a victim when other people are present.

Diffusion of Responsibility

A phenomenon where individuals in a group are less likely to take action or feel a sense of responsibility because the responsibility is perceived to be shared among all group members.

Darley and Latané

Psychologists known for their work on the bystander effect, demonstrating that the presence of others can decrease an individual's likelihood to help someone in distress.