Marketing the Accommodations Sector Can Be Challenging Because of the Unique

question 20

Essay

Marketing the accommodations sector can be challenging because of the unique characteristics of the product.Explain the following and identify one method a hotel might use to control:
a)intangibility of the product
b)seasonality
c)quality of the product (which is often dependent on factors beyond the control of the manager/owner)
d)perishability
e)pricing
f)promotion

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Definitions:

Holland Scales

A set of instruments designed to measure six personality types and match individuals with compatible careers.

Vocational Interest Scales

Assessment tools designed to evaluate the career or occupational interests of individuals to help guide them in their career choices.

Big Five

A model identifying five primary dimensions to describe human personality: openness to experience, conscientiousness, extraversion, agreeableness, and neuroticism, providing a comprehensive framework for understanding personality.

Oregon

A U.S. state located in the Pacific Northwest region, known for its diverse landscapes that include forests, mountains, farms, and beaches.