The Rate of Technological Diffusion Is Increasing

question 58

Multiple Choice

The rate of technological diffusion is increasing. Which of the following was fastest in penetrating 25 percent of homes in the U.S. market?

• A) Mobile Phone
• B) Television
• C) Personal Computer
• D) Internet

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Definitions:

Customer Value

The perceived worth of a product or service in the mind of the consumer, often reflecting its benefits versus cost.

Federal Trade Commission

An independent agency of the United States government tasked with enforcing antitrust law and protecting consumers from unfair or deceptive business practices.

Deceptive

Describing actions, practices, or advertisements intended to mislead or cheat, often by presenting false information or omitting the truth.

Misleading Advertising

Advertising that deceives or misleads consumers, often through false claims or by failing to reveal critical information, which can influence buying decisions.