Travel Agencies Can Be Categorized in Several Ways, Including by the Services

question 35

Essay

Travel agencies can be categorized in several ways, including by the services they offer and by ownership/management system.
a)Explain the difference between full-service, corporate, and specialty travel agencies.
b)Briefly discuss three ways in which agencies may be owned and managed.
c)List three major appointments and a brief description of the products each appointment gives the agency permission to sell.
d)Of the major concerns identified by the travel services industry, which do you think creates the greatest threat to its existence? Justify your answer.

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Definitions:

Global Marketing

A marketing strategy that consciously addresses customers, markets, and competition throughout the world.

Zone

A specific area or segment within a larger space, designated for a particular purpose or activity.

Consumers

People who purchase goods and services for personal use.

Organizations

Entities, either public or private, comprised of people working together towards a common goal, structured in such a way as to enable collective task accomplishment.