If a Firm Offers a Service That Is Valuable, Rare

question 24

Multiple Choice

If a firm offers a service that is valuable, rare, and costly to imitate, but a substitute exists for the service, the firm will:

• A) achieve competitive parity.
• B) have a competitive disadvantage.
• C) have a temporary competitive advantage.
• D) gain a sustainable competitive advantage.

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Definitions:

High-Pressure Sales

A sales technique that uses intense persuasion and urgency to convince customers to make a purchase decision quickly, often ignoring their hesitations.

Conversation Control

The ability to direct and manage the flow of dialogue in a conversation, ensuring that goals are met effectively.

Selling Technique

A method or strategy used by salespeople to persuade potential buyers to purchase a product or service.

Education-Oriented Presentation

A type of presentation aimed at informing or educating the audience, rather than selling a product or service.