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Subscriptions to the New York Times Have Been Decreasing as More

question 21

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Subscriptions to the New York Times have been decreasing as more customers receive their news through other media.  At the same time, advertisers have shifted portions of their spending to other media.  The NYT's managers are making decisions under:


Definitions:

Market Baskets

A set of goods or services used as a standard for comparing purchasing power or cost of living in different locations.

Completeness

In economics, completeness refers to a property of preferences indicating that any two bundles of goods can be compared, allowing for decisions on which is preferred or if they are equally desirable.

Transitivity

A principle in decision making that if option A is preferred over B, and B is preferred over C, then A should be preferred over C.

Marginal Utility

The extra pleasure or advantage obtained from using an additional unit of a product or service.

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