To Position Itself Differently from Competitors, a Firm Must Decide

question 19

True/False

To position itself differently from competitors, a firm must decide to either perform activities differently or to perform different activities.

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Definitions:

Organizational Culture

The set of shared values, beliefs, and norms that influence the way employees think, feel, and behave in an organization.

Organizational Culture

The set of shared values, norms, beliefs, and practices that characterizes an organization, influencing its members' behavior and contributing to the unique social and psychological environment of the organization.

Espoused Values

are the explicitly stated values and standards that an organization or individual claims to uphold, which might differ from values-in-action.

Organizational Artifacts

Physical and symbolic items that represent the culture, values, and practices of an organization.