Starbuck's Determined That All of the Following Customer Needs Were

question 11

Multiple Choice

Starbuck's determined that all of the following customer needs were important EXCEPT:

• A) low price.
• B) the experience associated with drinking coffee, not just the coffee.
• C) the actual product of service (e.g., a cup of coffee), not the experience.
• D) allowing customer to design their own drinks.

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Definitions:

Hypothalamus

A region of the brain below the thalamus that coordinates both the autonomic nervous system and the activity of the pituitary, controlling body temperature, thirst, hunger, and other homeostatic systems.

Motor Movements

Actions resulting from the contraction of muscles, leading to movements of parts of the body.

Emotional Behavior

Refers to the complex spectrum of actions, reactions, and interactions resulting from an individual's feelings, mood, and emotional state.

Parietal Lobe

An area of the cerebral cortex that plays a critical role in processing sensory data about body part positioning, as well as analyzing visual input, and understanding language and math.