Examlex
In general, firms can be most effective if they develop business-level strategies that will serve the needs of the "typical customer" in the industry.
Lasting Impact
A durable effect or influence that persists over a long period of time.
Mixed Methods Study
An approach that combines quantitative and qualitative research methods in a single study to understand a research problem from multiple perspectives.
Equal Priority
A research approach wherein qualitative and quantitative methods are treated with the same level of importance.
Qualitative Foci
The primary areas of interest or emphasis in research that involves non-numeric data and explores patterns, themes, or meanings.
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