Starbuck's Determined That All of the Following Customer Needs Were

question 11

Multiple Choice

Starbuck's determined that all of the following customer needs were important EXCEPT:

• A) low price.
• B) the experience associated with drinking coffee, not just the coffee.
• C) the actual product of service (e.g., a cup of coffee), not the experience.
• D) allowing customer to design their own drinks.

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Definitions:

Pride

A feeling of deep pleasure or satisfaction derived from one's own achievements, qualities, or possessions or those of someone with whom one is closely connected.

Work

The effort or activity directed toward the production or accomplishment of something, usually associated with a job or profession.

Languaging

Languaging refers to the process of using language to construct knowledge and meaning.

Living-the-Art

The practice of integrating creative or artistic processes into daily life, emphasizing the experiential and expressive aspects of art in personal development.