In Order to Meet and Exceed Customer's Expectations, Firms Must

question 124

Multiple Choice

In order to meet and exceed customer's expectations, firms must:

• A) constantly manipulate customers' perceptions of their needs.
• B) answer the questions: who, what, when, where, how, and why as they apply to customers.
• C) continuously improve, innovate, and upgrade their core competencies.
• D) successfully defend their established core competencies from imitation by competitors.

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Definitions:

WACC

Weighted Average Cost of Capital, a calculation used to estimate the average cost of a company's financing including equity and debt, reflecting the risk of investments.

Unlevered Return

The return on an investment that has not been adjusted for the effects of leverage or borrowing.

Total Firm Value

The overall value of a company, including both equity (market capitalization) and debt levels, used in business valuation and financial analysis.

Unlever

The process of reducing the level of debt in a company's capital structure, either by paying off debt with equity or with profits generated from operations.