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The risks of a focus strategy include:
Advertising Costs
Expenses associated with promoting products, services, or brands, typically incurred through campaigns across various media platforms.
Manufacturing Overhead
The indirect costs associated with manufacturing, covering expenses not directly tied to the product like equipment maintenance, utilities, and factory supplies.
Overhead Cost Applied
The portion of manufacturing overhead allocated to each unit of production, based on a predetermined rate.
Work in Process
Stock that is currently being produced but has not yet reached completion.
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