The Larger the Resources of a Firm Taking a Competitive

question 46

Multiple Choice

The larger the resources of a firm taking a competitive action compared with the resources of the other firms in the industry, the ____ the response will be of these other firms.

• A) more fragmented
• B) slower
• C) larger
• D) more tactical

---

Definitions:

Negative Message

Communication that conveys bad news, rejection, or a pessimistic outlook, requiring careful wording to reduce impact.

Good Will

A favorable attitude or disposition towards someone or something, often reflected in a company's value as a non-tangible asset.

Refusing Claims

The act of rejecting or denying a request or demand, especially in contexts of insurance or customer service, based on certain criteria or evidence.

Indirect Approach

A method that is not straightforward, often using suggestions or implications rather than direct statements or actions.