WmWrigley Jr

question 46

Multiple Choice

Wm.Wrigley Jr.Company once made only chewing gum.When Wrigley bought Life Savers (a line of candy mints) and Altoids (a line of breath mints) from Kraft, chewing gum then constituted less than 95 percent of revenues.Thus, Wrigley:

• A) was moving away from its traditional single-business strategy toward a dominant strategy.
• B) was moving away from its traditional dominant strategy toward a related linked strategy.
• C) became a conglomerate since Life Savers and Altoids are unrelated businesses.
• D) probably planned to restructure these companies and sell them off.

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Definitions:

Increasing Acidity

A condition or process where the concentration of hydrogen ions in a solution increases, often affecting the substance's pH.

Weak Acids

Acids that only partially dissociate in solution, resulting in a weak conductivity and not completely donating their hydrogen ions.

Strongest Acid

Refers to the acid with the lowest pH or the highest propensity to donate a proton in a reaction.

Acetic Acid

A weak organic acid that is the main component of vinegar, known chemically as CH3COOH.