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A noted professional art academy has founded an "artists and friends" travel company specializing in tours for artists to scenic locales, using its faculty as traveling teachers.In addition, the art academy has purchased a framing company to make frames for academy art works, and to sell museum-quality framing services to the public.The art academy is engaging in diversification based on __________ relatedness.
Smartphone
A mobile phone that combines a computer's capabilities with those of a phone, including internet access and a variety of applications.
B2E
Business-to-Employee, electronic transactions and services provided by a company to its employees.
Healthcare Benefits
Healthcare benefits refer to the health-related services and coverage that employers, government programs, or insurance policies provide to individuals.
Zenefits
A cloud-based software as a service (SaaS) company, which provides human resources services for small and medium-sized businesses, including payroll and benefits management.
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